The world of clean, nontoxic beauty products really didn’t exist in 2008. But as we were learning about the lack of regulation in the cosmetics industry in America, the rest of the world was waking up, too. The clean beauty space grew at the same time (and indeed, at a similar pace) as goop did—and we watched the entire category explode with wild creativity, mind-blowing technology, and a devotion to craft and luxury.
Eight years after goop launched, we introduced our first-ever goop product line: goop by Juice Beauty, a line of five pure, luxurious, high-tech, USDA-certified-organic skin-care products. Since then, we’ve introduced baths, body care, a dry brush, and even skin care that you drink, so it works from the inside out.
Our top sellers represent the best there is in the world of beauty—clean or otherwise. We love them, and we know you will, too.
1 GOOP BY JUICE BEAUTY
EXFOLIATING INSTANT FACIAL
The Exfoliating Instant Facial brightens and softens skin to reveal a glowing, smoother-looking complexion. Natural alpha and beta hydroxy acids sweep away dead skin cells; plant-based cellulose beads exfoliate further, while releasing soothing vitamin B5, leaving skin supple, soft, and utterly revitalized. The Exfoliating Instant Facial is formulated with USDA-certified-organic ingredients and contains approximately 86 percent total organic content.
2 VINTNER’S DAUGHTER
ACTIVE BOTANICAL SERUM
It’s not surprising that this oil has a cult following: It’s an infusion of twenty-two of the world’s most active organic botanicals mixed with powerful essential oils. Phytonutrients and minerals balance compromised skin; skin-firming phytoceramides, nourishing fatty acids, and antioxidants stimulate cellular turnover, enhance elasticity, brighten dull complexions, help to visibly reduce fine lines and wrinkles, and protect against free radicals. The revolutionary formula penetrates deeply, restoring moisture, clarity, smoothness, and glow to your skin.
3 BEAUTYCOUNTER DEW SKIN
This glowy, translucent, instantly perfecting SPF 20 has to be the ultimate no-makeup makeup of all time. It’s less about masking flaws and more about looking and feeling like you—but better. The delicate, deeply hydrating formula smooths in like a dream; zinc oxide soothes and protects all day; black currant, peony-root extract, and vitamin C address age spots and enhance brightness; and powerful moisturizers leave you with firmer, smoother-looking skin. If you’re looking for coverage, this is not your product—but we guarantee it makes anyone’s skin look instantly more beautiful. It’s so sheer that different shades work for many different skins; if you’re in doubt, try No. 2, which works for practically everyone who tries it.